Case
Google Ads for online store of car parts and products for cars
Client
Online store of car parts and products for cars
Projects Timeline
2023 - new time
Services
Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center
1
Client
The client is an online store, with several offline stores in Ukraine. The store specializes in selling and selecting car parts, car products, spare parts for electric cars, and other products for electric cars.
2
The Task
Increase the number of sales and increase ROAS.
3
First Step
We started our work by auditing the advertising account and Google Analytics. We found big and small errors in advertising campaigns and thought up a strategy to improve performance.
4
Google Analytics
We checked the work of all the events in Google Analytics, added missing events, and checked if the analytics worked correctly.
5
Google Ads
- P-Max campaigns.
We divided product categories into separate ad campaigns, while using different strategies and settings for specific product groups.
- Search campaigns
We collected keywords and created 6 search campaigns for different product groups, which helped us get more traffic from the Google search network.
6
Google Merchant Center
We created new product feeds that we optimized for our advertising campaigns.
7
Overall result
Using all our knowledge of Google Ads, Google Analytics, Google Merchant Center we got +2340 sales and increased ROAS from 1309% to 1927% (+618%). At the same time, CPA increased by only 0.23$.
